I like to think of branding as a character. It is something both people and organizations have. Unavoidable.
What is our brand or character?
Our character is defined by the way we choose to behave. The way we display ourselves, do certain activities, a way to communicate. While as people this might come from our innate personality, as companies we have the liberty to form it freely together.
Why should we bother with our brand?
With a brand we can choose who we want to be. We can choose to be something our customers love.
A strong brand gives a solid foundation for your company. Your brand will become an entity. Everyone around -your employees, customers, stakeholders- will easily identify with the brand both on emotional and practical levels. It is your raison d'être made visible.
10 things a brand gives you
Clear image of who you are and where you are going
Base for wide-spread growth
Clear vision of the future
Defined place in the market
Deep connection to customers
Stronger employee engagement
Recognisable image and look
Revolutionary approach to your company
Cloud Life Consulting- Brand and Marketing Manager
created new brand style and voice
adopted brand on a website in vision and content
helped to create clear targeting and values
InnoEnergy Community- Brand and Social Media Manager:
redefined the brand in a full-day branding workshop
helped streamline the offering
created alignment in values, target and services
Token Investor Online:
conducted initial market research
uncovered potential areas for focus
established new brand approach and outreach strategy